Arrow McLaren IndyCar
As a sponsor of the Arrow McLaren IndyCar Team, SmartStop Self Storage is at the forefront of one of the world’s most exciting and high-profile motorsports events. As a sponsor, we have the opportunity to support a world-renowned racing team that competes in the NTT IndyCar Series. This partnership allows us to showcase our commitment to excellence, precision, and speed, which are important principles in the self-storage industry. By associating our company with Arrow McLaren IndyCar, we share a sense of excitement and aspiration with our customers as they become a part of a winning team's journey.
As an official partner of the Arrow McLaren IndyCar Team, SmartStop is the primary partner for the No. 6 Arrow McLaren Chevrolet driven by Nolan Siegel for three races in the 2025 season: Ontario Honda Dealers Indy Toronto, the Bitnile.com Grand Prix of Portland and the Snap-On Milwaukee Mile 250. In addition, SmartStop is also the primary sponsor of the No. 7 Arrow McLaren Chevrolet driven by Christian Lundgaard at the Indy Toronto race.
In 2023, SmartStop was also the proud sponsor of the No. 66 SmartStop Arrow McLaren Chevrolet driven by NTT INDYCAR SERIES Champion and Indianapolis 500 winner Tony Kanaan at the 107th Running of the Indianapolis 500. In 2024, we started working with Tony as our brand ambassador. Tony will be visiting select SmartStop Self Storage locations and joining us at the track, where we’ll be filming some behind-the-scenes action in the paddock.
Brampton Steelheads
Now in our eighth year of sponsoring the Brampton Steelheads in the Ontario Hockey League (OHL), SmartStop continues to engage with local communities on a grassroots level. From hosting events at home games to sponsoring collectible bobbleheads, we’re proud to support a beloved sports franchise while creating meaningful connections with our local customers.
Combat Sports
SmartStop Self Storage also recognizes the growing popularity of mixed martial arts (MMA) and boxing and their passionate fan base. By partnering with MMA fighters and boxers across multiple organizations, we tap into a demographic that appreciates discipline, dedication, and personal growth. Through collaborations with prominent boxers like Mike Tyson and Errol Spence Jr. and MMA stars like Jordan Newman, Kevin Holland and Erin Blanchfield, we show our appreciation for the fans and the sport they love.
Unique Athletes
SmartStop has had the pleasure of sponsoring numerous individual athletes in various sports, including an Olympic-hopeful cyclist; Mount Everest summiteer; and Ironman, Spartan, and X-games athletes. These incredibly accomplished athletes have achieved great things through hard work and dedication. They are an inspiration to us all, and we are proud to support them in their endeavors.
